Every additional field is an opportunity to change their mind. You don’t want your visitors to think about it once they’ve decided to sign up. The key here is to lower the barrier to entry as much as possible. If you need a shipping address, make sure they can auto-fill that information from their billing address. If money is involved, then make sure you only ask for the minimum amount of information required by your credit card processor. If there’s no financial transaction involved, then it should be limited to email and maybe name. The best signup forms include no more than the absolute bare-minimum required information. The goal is to get someone to sign up, right? So make it as easy and as simple as possible for them to do so. The last thing I want to do when I’m signing up for something is fill in a long form that doesn’t seem to have much point. (Check out our previous article on landing page testing for more information.) 2. The only way to know this for sure is to test the possible combinations. Some phrasing might work better than others, and one button color might work better than another. Use contrasting colors, a larger font, and prominent positioning for the best results. Make sure that your call to action is differentiated from the rest of your page. It blends into the background, or it’s identical to other buttons on the page, or it otherwise just doesn’t stand out. And yet so many sites make the call to action nearly invisible. The call to action is the single most important element of any signup page. If the answer is yes, then you’re likely going to see an increase in your conversions. Does this give a better reason to sign up?.Keep those two ideas in mind whenever you’re working on a signup page: When you break them down to their most basic ideas, it comes down to removing psychological barriers and offering better reasons to sign up.
The five simple actions here can all be done in a matter of minutes. And some can make a huge difference in the number of conversions you get. Most don’t require any kind of technical or coding knowledge. There are plenty of simple things you can do on your website that can increase your signups, whether it’s for something like a free newsletter or a paid subscription service.
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